Our New Brand Look

Blue Raeven Farms Pie Company Announces New Name, Logo Refresh, and Packaging Redesign Reflecting Its Fourth Generation Farm Roots

June 10, 2026 – McMinnville, Oregon

Blue Raeven Pie Company, a beloved Willamette Valley pie maker known for its handcrafted recipes and farm grown fruit, today announced a refreshed brand identity and packaging redesign as it transitions to its new name: Blue Raeven Farms Pie Company. The update reflects the company’s evolution from a small family pie kitchen into a thriving farm to table operation rooted in four generations of farming, berry growing, and baking.

“Our customers and retail partners have supported us for decades, and their loyalty has helped us grow in thoughtful, sustainable ways,” said Ron Lewis, owners of Blue Raeven Farms Pie Company. “This refresh honors where we come from; the fields, the family heritage, and the hands that grow and bake our pies, while preparing us for the future.”

The new Blue Raeven Farms logo features a cleaner font, elevated berry imagery, and the addition of the word “Farms,” reinforcing the company’s deep agricultural roots and fruit first craft. The updated identity also supports the company’s expansion into new products, including jams and fruit spreads launching later this year.

Shoppers will begin seeing redesigned pie packaging in stores mid July 2026. The new boxes feature a field illustration that connects each pie to the farm where its berries are grown, refreshed Pie Fixes Everything® graphics, and elevated pinstripes that boost shelf recognition and evoke the feel of a fresh bakery box. Each element was intentionally crafted to tell a clearer, more authentic story of the farm, the fruit, and the people behind every pie.

Blue Raeven Farms Pie Company invites the community to follow its journey on social media, explore the new website, and watch for refreshed packaging on shelves throughout the Northwest. If you are up from the road trip, visit our farmstand in Amity, Oregon, where it all began.